a HealthCare Press surveillance publication since 1995
For the past 17 years, The Medicaid Letter has been the only publication devoted to the nation’s two largest public health insurance programs: Medicaid and The State Children’s Health Insurance Program (SCHIP).
With a monthly readership of over 25,000, the prestigious Medicaid Letter is considered the most informative publication dedicated to the health care issues of the nation’s low-income populations. The Medicaid Letter was found by a MEDSTAT survey to be one of the “key sources of information for state health and human service agency directors”.
The Medicaid Letter subscribers are a diverse group and range from The White House to local community health centers. (see a sampling of our subscribers by navigating to “Sample Subscribers”)
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Robert S. Brown
Managing Editor and Founding Publisher
Mr. Brown earned his Master of Health Administration from Cornell University and spent the majority of the past 35 years working in health care administration and publishing. In the early 1980s Mr. Brown established the first Cardiovascular Diagnostic Center in the Eastern Province of Saudi Arabia at the King Faud University Medical School. Mr. Brown later consolidated and directed the operations of the Cardiovascular Diagnostic Departments at St. Francis Medical Center in Trenton, NJ.
In the early 1990s Mr. Brown became involved with the Medicaid program, administering the largest HMO Medicaid program in central New York State. Mr. Brown recognized the need for better Medicaid-specific information with which to base clinical and administrative decisions and launched The Medicaid Letter, a national monthly surveillance publication. The Medicaid Letter was the first periodical in the United States devoted to the topic of Medicaid. Soon followed The Digest of Managed Health Care, also a surveillance publication and also the first to comprehensively disseminate information relevant to the critical topic of coordinated health care.
Both The Medicaid Letter and The Digest of Managed Health Care became industry leaders and were critically hailed as the elite publications in their respective fields. Their subscriber bases quickly expanded to include the White House, all 50 state governments, and thousands of the county’s top universities, health plans, medical centers, consulting firms, and industry leaders.
Mr. Brown temporarily left health care publishing to edit and publish what would become the multi-year Best-Selling Calendar in the United States and England: Presidential (Mis)Speak: The Very Curious Language of George W. Bush, a daily calendar comprised of Mr. Bush’s interesting language choices. (Mis)Speak is the only calendar ever reprinted for Barnes & Noble going into the Christmas Holidays and also holds the distinction of being the All-Time Best-Selling “First-Year” calendar title in the United States.
Presidential Mis(Speak) replaced Gary Larson’s Far Side as the Top-Selling calendar in North America and the United Kingdom and was called a “National Sensation” by ABC News. Mr. Brown conducted hundreds of interviews with media from around the world, on the topic of Mr. Bush’s ‘mis-speak’.
The single (Mis)Speak title quickly evolved into the publishing company, Outland Books (www.outlandbooks.com), soon to include other titles such as the PBS/Time, Inc. This Old House calendar and the Twentieth Century Fox Simple Life calendar, which Fox executives hailed as the “best design ever created” for one of their network shows.
Having put into place creative associations with such high-profile partners as Sports Illustrated and the National Center for Missing and Exploited Children, Mr. Brown relinquished his day-to-day involvement with Outland Books to return to health care publishing and strengthen the HealthCare Press “Management Series” of publications.
“The Medicaid Letter is the single best resource available on health care delivery to vulnerable populations.”
James E. Baily, M.D., M.P.H.
Assoc. Prof. of Medicine and Preventive Medicine
University of TN, Memphis
